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Rich People Bag Neiman’s Jags

neiman-marcusjag2.jpgSo much for the new austerity. Luxury retailer Neiman Marcus has already sold out of its special edition 2010 Jaguar just unveiled in its Christmas Book fantasy gifts catalog.


It took only about four hours from when the order phone lines opened on Oct. 16 for all 50 XJL Supercharged Neiman Marcus edition Jags to be snapped up at $105,000 a pop. Jaguar is only producing 50 of these cars, so when it’s over, it’s over.


(If you’re kicking yourself for not getting in on the action, Jaguar has said it would still take orders and compile a waiting list just in case some reservations fall through.)


What’s so great about this particular model? Well, it has a fancy, metallic-paint color called “Celestial Black,” for starters. The car also boasts custom navy and ivory parts inside with matte wood accents, 20-inch alloy wheels and a supercharged 5.0-liter V8 engine.


nmocupcake2.jpgAnd it comes with a five-piece set of navy blue matching Jaguar luggage. Who knew Jaguar even made luggage?


But if you missed out, don’t give up on the Christmas Book just yet. If you still want to spend big money on a unique set of wheels, Neiman Marcus no doubt has plenty of those silly cupcake cars available for just $25,000 each.


In fact, you could buy four cupcake cars for what you would have spent on the Jag. Then you and three friends can parade down the street in them, looking nowhere near as cool as you would in a custom Jaguar.

One Comment to “Rich People Bag Neiman’s Jags”

  1. So funny. I want both but, sadly, not getting either one; no jag, no cupcake. Maybe it was those chicks on the Real Housewives of (metropolitan city) series that snatched up those beauties.

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You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

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