The Big Fat Marketing Blog

Tom Hansen, the Managing Director at Rivet, Chicago will be sharing his thoughts with us using a cartoon version of himself.

Tom Hansen, the Managing Director at Rivet, Chicago will be sharing his thoughts with us using a cartoon version of himself.

The U.S. Consumer Product Safety Commission and Warren, PA-based apparel and home decor merchant Blair Corp. have issued another voluntary recall of women’s full length chenille robes after more reports of deaths due to these robes allegedly catching fire. more

At DMA09 earlier this week, Greg Holzwarth, senior vice president/managing director of customer information at Sun Trust Bank discussed how his company is building automated marketing campaigns around behavior-based triggers.

It’s obviously a sound idea, but one with a big hitch—typically, you can’t let the customer know you’re contacting them because of a specific behavior.

more

At DMA09 earlier this week, Greg Holzwarth, senior vice president/managing director of customer information at Sun Trust Bank discussed how his company is building automated marketing campaigns around behavior-based triggers.

It’s obviously a sound idea, but one with a big hitch—typically, you can’t let the customer know you’re contacting them because of a specific behavior.

more

The scene in San Diego at DMA09 was more like a long forgotten western town — you know the one which lost the stage coach, riverboat, train station and still has one saloon still present and a lot less hustle and bustle than any show I have visited since 1987.

My was it sparse. The DMA did do a good job of “shrinking” the exhibit hall to make it look like more were attending — bringing up the side walls and back wall, giving more space to each booth and still, the lack of traffic was quite obvious. If, indeed, the DMA gets 40% of its revenue from this show, times are sure to be leaner. At least based upon my perception. more