The Big Fat Marketing Blog

You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

Archive for October, 2009

I’ve Been “Briefed” About Free Shipping Day

So did you hear that there’s going to be a Free Shipping Day on Dec. 17, and all merchants are invited to participate? I heard about it, because I read it in The Briefing Room.


OK, that was kind of a cheesy plug for the new service of Multichannel Merchant. But I needed a cool way to tell everyone that The Briefing Room has launched, and why you need to visit it each and every single day. more

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Related Topics: Operations & Fulfillment, E-commerce, Multichannel Surfing, Etc., General |

I’ve Been “Briefed” About Free Shipping Day

So did you hear that there’s going to be a Free Shipping Day on Dec. 17, and all merchants are invited to participate? I heard about it, because I read it in The Briefing Room.


OK, that was kind of a cheesy plug for the new service of Multichannel Merchant. But I needed a cool way to tell everyone that The Briefing Room has launched, and why you need to visit it each and every single day. more

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

1 Comment

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Related Topics: Operations & Fulfillment, E-commerce, Multichannel Surfing, Etc., General |

Behold the Power of Social Media: Zingers!

zingers.jpgLast winter, I blogged about my lifelong obsession with finding Dolly Madison snack cakes.


As a child, I loved the Peanuts cartoon specials, which were always sponsored by Dolly Madison. Naturally, I assumed that these must be the best ever snacks—I mean, if you can’t trust Charlie Brown, who can you trust?


Sadly, the brand wasn’t sold in the northeast, so I never got my hot little hands on the sweets…..until now.


more

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Related Topics: Thought Balloon - Opinion, Thought Balloon - General, Thought Balloon, General |

Behold the Power of Social Media: Zingers!

zingers.jpgLast winter, I blogged about my lifelong obsession with finding Dolly Madison snack cakes.


As a child, I loved the Peanuts cartoon specials, which were always sponsored by Dolly Madison. Naturally, I assumed that these must be the best ever snacks—I mean, if you can’t trust Charlie Brown, who can you trust?


Sadly, the brand wasn’t sold in the northeast, so I never got my hot little hands on the sweets…..until now.


more

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

2 Comments

Email This Post Email This Post

Related Topics: Thought Balloon - Opinion, Thought Balloon - General, Thought Balloon, General |

Marketing to a World of People At The End of The Rope - The Cult Of Speed

The feeling is everywhere. I’m sure you’ve had numerous conversations about it with everyone from co-workers to close friends - you can even feel it in the air. Everyone seems to be tangled up in an emotional spiderweb of doubt and disillusion.


Everyone seems to be wanting to simplify things - they want to slow things down. Unfortunately, everyone has finally come to the realization that they unknowingly joined the cult of speed that has taken over our lives. Never before has it been drawn into this sharp of focus. The world is moving incredibly fast, and we all seem to have allocated less time for the things that mean the most to us.


As marketing professionals what can we do to connect to what seems like an unconnectable audience? more

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3 Comments

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Related Topics: Promo, Brandanimation |

Marketing to a World of People At The End of The Rope - The Cult Of Speed

The feeling is everywhere. I’m sure you’ve had numerous conversations about it with everyone from co-workers to close friends - you can even feel it in the air. Everyone seems to be tangled up in an emotional spiderweb of doubt and disillusion.


Everyone seems to be wanting to simplify things - they want to slow things down. Unfortunately, everyone has finally come to the realization that they unknowingly joined the cult of speed that has taken over our lives. Never before has it been drawn into this sharp of focus. The world is moving incredibly fast, and we all seem to have allocated less time for the things that mean the most to us.


As marketing professionals what can we do to connect to what seems like an unconnectable audience? more

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

3 Comments

Email This Post Email This Post

Related Topics: Promo, Brandanimation |

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You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

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