The Big Fat Marketing Blog

You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

Archive for November 3rd, 2009

A Bill? No Thanks, Kraft

kraft.jpgAlmost a year ago to this day, I blogged about my dismay that Kraft was turning its free Food and Family magazine into an online only venture.


I was elated a few months later to see the print magazine pop up in my mailbox again. Sure, the Web is grand, but the magazine was great to browse and I always made at least one recipe from each issue (and bought the Kraft products needed to make it).


A couple of days ago, the Holiday 09 arrived…with an invoice. An invoice for a free magazine? Hmmm…


more

A Bill? No Thanks, Kraft

kraft.jpgAlmost a year ago to this day, I blogged about my dismay that Kraft was turning its free Food and Family magazine into an online only venture.


I was elated a few months later to see the print magazine pop up in my mailbox again. Sure, the Web is grand, but the magazine was great to browse and I always made at least one recipe from each issue (and bought the Kraft products needed to make it).


A couple of days ago, the Holiday 09 arrived…with an invoice. An invoice for a free magazine? Hmmm…


more

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You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

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