Apparently We Watch More TV Than Ever
Forget about all the talk about emerging media, the computer replacing the boob tube and the demise of traditional mass media…for now. Just ask Nielsen.
According to this just released information, “The average household watched eight hours and 21 minutes a day on average, an all-time high.”
Wow, that’s a lot of commercial viewing. Why the rise in viewing? “The continued increase in television consumption can be attributed to several factors including more television sets in the home, and Americans also have more channels and content to choose from and are using their DVRs more than ever.”
Are your TV viewing habits in-sync with the average American?
November 16th, 2009 at 10:22 pm
I’m guessing that the 8 hours+ is due to the fact that people AREN’T watching the commercials anymore, but instead consuming entire DVR’d hour-long shows in 45 minutes, sitcoms in 20, and watching 3 or 4 or 5 of them in a sitting. A smorgasbord of favorite shows, so to speak, without watching a single spot. At least that’s the consumption pattern I’ve been observing for a couple of years now . . . .
November 17th, 2009 at 4:05 pm
Likely a correct assumption, Tom. Thanks for helping to clarify. I noticed a trend is to have the show stars pitch products and try to create an ad extension of the show itself. Effective?