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You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

Archive for November 20th, 2009

Big Books Big Business on EBay

searswish1977-2.jpgBig Book catalogs may be over, now that J.C. Penney has decided to kill off its giant catalog. But old holiday Big Books remain hot sellers on eBay, according to a release from eBay market research firm HammerTap.


In the past 30 days, 153 of these Big Book catalogs were placed up for bid on eBay; 73% of them successfully ended in a sale. Vintage Sears Roebuck Christmas catalogs from the 1950s and 1960s were the top sellers, HammerTap says. more

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You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

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