You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
Finally someone has come to their senses.
U.S. Sen. Charles Schumer wants the Feds to step in to review complaints from consumers about frequent flyer programs. The biggest complaint—and there is no shortage—are from people who get ready to plan a trip only to discover, with no thanks to the preferred airline, that their miles have expired.
Tom Hansen, the Managing Director at Rivet, Chicago will be sharing his thoughts with us using a cartoon version of himself.
I’m freakin’ out, man.
I mean it. It’s not even Thanksgiving and I’m stressed out about the holidays. Holiday shopping, to be specific.
Every day I open my e-mail to see yet another round of offers from online and offline retailers. more
Score one for e-commerce over bricks and mortar.
I managed to short out my Samsung BlackJack II PDA last week, getting out of my car and heading into a meeting. I scraped my car keys against the keyboard and after a quick flash, it was history.
So as an AT&T subscriber, I knew I could go online and check out which upgrade I was eligible for, and how much it would cost. Knowing my wife wanted an iPhone for herself, I was fine with the free PDA AT&T offered me: The Nokia E71x. The reviews and ratings were great, and the phone had everything I wanted and needed, but I wanted to physically test it out before I bought it. more
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