The Big Fat Marketing Blog

The Cheer laundry detergent brand is hoping to seep into the American psyche with a new campaign that plays on an endearing and longtime form of escapism and relaxation, the soap opera.

Loyal viewers often see themselves and their lives playing out before them in the long-winded tales. They can relate to the various melodramas of heartbreak over a failed marriage, the shock of stumbling upon an unfaithful spouse and the ongoing saga of catty women.

more

The Cheer laundry detergent brand is hoping to seep into the American psyche with a new campaign that plays on an endearing and longtime form of escapism and relaxation, the soap opera.

Loyal viewers often see themselves and their lives playing out before them in the long-winded tales. They can relate to the various melodramas of heartbreak over a failed marriage, the shock of stumbling upon an unfaithful spouse and the ongoing saga of catty women.

more

Every now and then we write about a promotion or a deal that gauges our interest. And sometimes we want to just go Elf ourselves… This one is both.

I’m awaiting a follow-up call with Bob Thacker, the senior vice president of marketing and advertising for OfficeMax, about ElfYourself 4.0. The 4.0 we’re just throwing in because, really, it’s the fourth year Office Max is allowing users to turn themselves into elves for the sole purpose of entertaining yourselves (and your friends). more

Every now and then we write about a promotion or a deal that gauges our interest. And sometimes we want to just go Elf ourselves… This one is both.

I’m awaiting a follow-up call with Bob Thacker, the senior vice president of marketing and advertising for OfficeMax, about ElfYourself 4.0. The 4.0 we’re just throwing in because, really, it’s the fourth year Office Max is allowing users to turn themselves into elves for the sole purpose of entertaining yourselves (and your friends). more

Forget about all the talk about emerging media, the computer replacing the boob tube and the demise of traditional mass media…for now. Just ask Nielsen.

According to this just released information, “The average household watched eight hours and 21 minutes a day on average, an all-time high.”

Wow, that’s a lot of commercial viewing. Why the rise in viewing? more

Forget about all the talk about emerging media, the computer replacing the boob tube and the demise of traditional mass media…for now. Just ask Nielsen.

According to this just released information, “The average household watched eight hours and 21 minutes a day on average, an all-time high.”

Wow, that’s a lot of commercial viewing. Why the rise in viewing? more