A Measured Approach

Grant Johnson

Grant A. Johnson is a 25-year marketing maverick and founder and CEO of Brookfield, WI-based Johnson Direct. Grant is passionate about...more

This Type of PR Can Really Pop

Bubble Wrap In a PR event to demonstrate that it really wants drivers to be safe, UK-based insurer, confused.com, bubble-wrapped an entire, accident prone street yesterday.


Here’s the link to the story.


Kinda hard to squeeze a ROMI out of a stunt like this, don’t you think?

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You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

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