The Big Fat Marketing Blog

I’m the lonely MCM Awards guy, and I’m waiting for your entries. I kind of feel like Charlie Brown, camped out at the mail box, hoping the Little Red-Haired Girl will send him a Valentine.

Maybe I’m just being wishy-washy. I know there were a lot of great catalogs and e-commerce sites that are worthy of getting Gold or Silver in the 2010 MCM Awards. And I’m sure those merchants are just waiting until the last minute to get their entries done.

Some merchants be afraid to enter, thinking they will have to compete against titans like Orvis, L.L. Bean and Harry & David. But we made some changes in categories that we hope help the Daveys of multichannel retail compete with the Goliaths. more

Postal Regulatory Commission Chairman Ruth Goldway, who assumed the reins of the PRC last August, wants to hear what you have to say. more

The founders of Life is good, the T-shirt brand that found wild success in the simple concept of spreading optimism, sold the shirts from a van that the two brothers wound up and down the east coast for five years.

The brothers, Bert and Johnnie, slept on the inventory, stashed the cash under the front passenger seat and christened the van “The Enterprise” because it contained everything they needed to run the business at the time.

more

The founders of Life is good, the T-shirt brand that found wild success in the simple concept of spreading optimism, sold the shirts from a van that the two brothers wound up and down the east coast for five years.

The brothers, Bert and Johnnie, slept on the inventory, stashed the cash under the front passenger seat and christened the van “The Enterprise” because it contained everything they needed to run the business at the time.

more

Give Sears an “A” for targeting me with this e-mail based on my zip code, but the offer is a bust… unless they think I’ve wasted precious time at the gym.

Sears says my bra may not fit right. I can register to go to a custom fitting at the Danbury, CT store (about 20 miles from by house, as the bird flies). The problem is, it’s a “girls-only gathering.”

I don’t even wear a “manziere” (or a “bro”). more

Give Sears an “A” for targeting me with this e-mail based on my zip code, but the offer is a bust… unless they think I’ve wasted precious time at the gym.

Sears says my bra may not fit right. I can register to go to a custom fitting at the Danbury, CT store (about 20 miles from by house, as the bird flies). The problem is, it’s a “girls-only gathering.”

I don’t even wear a “manziere” (or a “bro”). more