Is the USOC Ambushing Subway?
It was a comment from an unnamed “Olympic” source that first suggested that Subway, and its marketing partner Olympic swimmer Michael Phelps, was employing ambush marketing to try to make it look like the restaurant chain was an Olympic sponsor, which it is not. At the same time last week, the U.S. Olympic Committee released a statement condemning ambush marketing and any company that appears to be participating in it. The unnamed source also mentioned Verizon as a culprit.
To the USOC, ambush marketing is not only seen as an attack on its deep-pocket sponsors, which it says it works tirelessly to protect from such unfortunate aggressions, but also an attack on the Olympic brand itself.
more
