You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
Who says biblical scholars don’t have a sense of romance? Not the good folks at Eisenbrauns, a bookseller/publisher specializing in the ancient Near East and biblical studies. Having read my recent lament about the dull crop of Valentine’s Day marketing e-mails this year, James Spinti, the marketing director for Eisenbrauns’ book sales division, forwarded me the latest edition of the company’s e-newsletter, which included the results of its Valentine’s Day contest.
In covering the multichannel business, we at MCM tend to use the terms “marketer” and “merchant” interchangeably. But are they really the same thing?
Not according to Dick Anderson, former president of Lands’ End. In the Businessweek article Customer Service: Marketer vs. Merchant, customer service guru Jeanne Bliss recalled her experience working at apparel direct merchant in the mid 1980s. more
In covering the multichannel business, we at MCM tend to use the terms “marketer” and “merchant” interchangeably. But are they really the same thing?
Not according to Dick Anderson, former president of Lands’ End. In the Businessweek article Customer Service: Marketer vs. Merchant, customer service guru Jeanne Bliss recalled her experience working at apparel direct merchant in the mid 1980s. more
A few weeks back I’d talked about the laissez faire attitude so many brands had toward customers who cancelled their e-mail subscriptions. But I’m also finding that many marketers appear to take the same attitude when it comes to building their opt-in e-mail lists.
Many mailers have been leery of the Intelligent Mail Barcode (IMB) since the U.S. Postal Service began accepting mail bearing the new 65-bar barcode last May. Unanswered questions of cost and return on investment have hindered some from pursuing full-service IMB. more
I’ve seen my fair share of odd swag given away at tradeshows, but a yardstick seemed last night to beat everything. Imagine leaving the Internet Retailer Web Design and Usability Conference and trying to get through security at Orlando International Airport with something that could be considered a weapon?
MyBuys knew what it was doing. Vice president-marketing Chip Overstreet explained it to me today: MyBuys really gave out a walking stick, which means the Transportation Security Administration should have no beef with any show attendee. more
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