The Big Fat Marketing Blog

Hey, are you guys talking about Facebook? I LOVE Facebook! I love how marketers are taking advantage of it, and I love how Facebook causes personal relationships to crumble!

Seriously though, Brian Quinton and Erik Hauser both posted about Facebook in the past 48 or so hours, and I wanted to chime in. Why? Because if these were Facebook posts, I’d probably leave comments! more

Dunkin’ Donuts is doing it right. If you’re going to incent people to buy your products, put it right in their mouths, then hand them a coupon and point the direction to the nearest grocery store.

The company has extended its coffee line with a new packaged coffee, Dunkin’ Turbo and it is out on the road with a branded RV getting people to try it, then buy it.

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May 31 is Quit Facebook Day, a day when millions of users plan to vent their outrage over recent changes in Facebook’s privacy settings by completely dropping their Facebook accounts.

Well, maybe not millions. But hundreds of thousands.

Or tens of thousands.

Wait, no. According to the Web site QuitFacebookDay.com , about 4,000 people have said they’ll quit the network on Memorial Day.

They’ll be sorely missed by the other 399,996,000 of us. more

I’m going to be a first-time father this fall. I don’t know if I’m the only father-to-be who does this, but when I have to run an errand at a store, I look at the baby items to see what’s cute and useful for our future son. At a local Walmart this past Saturday, I saw an item and had no clue what it was - kind of a cross between a security blanket and a stuffed animal. And there was no description of the item, just that it was a Wishes & Kisses product.

So I grabbed my smartphone and looked the SKU number up on the Walmart site. No luck. Product number, no luck. Searched for Wishes & Kisses, got some items, but not the puppy dog head with the blanket for a body. more

National Dog Bite Prevention Week is nearly upon us and that can only mean one thing: The U.S. Postal Service will receive its 5-day mail delivery? more

by: Erik Hauser

OOOOO I can hear the chorus of “ya gotta be kidding me” from over here. Yes. Its the beginning of the end of Facebook. It doesn’t matter how many users they accumulated using one style - the minute the T’s & C’s start changing - in the middle of the night - people start heading for the exit.

I stood in front of a crowd at Stanford University in 2007 and told them that Myspace was done, and that there would be another player that would emerge, but ultimately face the same fate, but for perhaps a different reason.

In this case, Facebook crossed the privacy line for a lot of people and just like Myspace became Fox’s space really quickly - Facebook changed the rules of engagement and didn’t play nicely in the sandbox with their users.

You can tell me until you’re blue in the face that they have too many users to fail. That sounds familiar - too big to fail. It’s not completely over. Facebook’s fearless leader can beat a quick retreat and this time do things with the permission of the users and actually get some buy in. As for now, sure people will keep their Facebook page up, but time spent by users on the site is going to decrease dramatically. Truth be told, most people had augmented their behavior and have started realizing that they need to step away from “the facebook”. So, they have only allowed themselves to use it to update a status every once in a while.

Read the Garden State Economy - everything that starts eventually fails. In this case it’s failure has just been expedited because of a very savvy computer geek that didn’t get much about social dynamics off the computer screen.

Next……..