The Big Fat Marketing Blog

The Internet and word-of-mouth helped get Eric Volz released from a Nicaraguan prison. So it makes sense that he’s now using those channels to help market his book about the experience.

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Upshot marketing agency is encouraging its employees to get into shape, or at least move off the couch.

The three month “Tour de Fit” requires staffers to track hours of physical activity and the number of steps they take each day with pedometers donated by Upshot client Omron Healthcare.

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From the looks of it, Robert Bernstock, former president of shipping and mailing services for the U.S. Postal Service, had many, many other things on his mind during his two-year stint with the financially strapped USPS. more

This could get interesting. Google is close to releasing a product called “Google Me” and it has its sites on competing directly with Facebook.

Here’s the story.

It’s about time.

Obviously, we want the cool stuff we see in movies. Owning the same car, or phone, or sunglasses as the movie heroes we admire helps us imagine ourselves a bit further into the escape that movies provide, confers some of their excitement and sophistication. I’m sure the only reason the world isn’t more full of Aston Martins is that the company refused to cater to baby boomers like me by including machine guns, ejector seats and rotating license plates in the rally sport package.

But a lawsuit now being brought by the studio behind the vampire hit “Twilight” movies against an apparel manufacturer is testing how careful a brand has to be in capitalizing on movie popularity—and might break new ground on what producers can ask for as remedy for infringement. more

The best play of the marathon tennis match between John Isner and Nicolas Mahut was neither a serve nor a return. It was the hug the two gave each other after Isner won the fifth and final set after more than 11 hours of playing time.

That hug is going to be worth more endorsement dollars than the tennis winnings for either player, especially as Isner fell out of the Wimbledon running in the second round, and Mahut was subsequently eliminated from the doubles competition.

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