Shopatron Says iPads Making an Impact on M-commerce
We told you last month that the iPad was going to make m-commerce mainstream, and it looks like we have more proof. A study released before sunrise today by in-store pickup solution provider Shopatron says sales conversion rates on the Apple iPad are much higher than rates on other mobile devices.
How high? Based on data Shopatron collected since early March, the average conversion rates for non-optimized stores on mobile devices, including iPhone, Android, and iPod devices, average 0.37%. But the iPad had an average conversion rate up to 2.04%, and for some of its retail clients, the iPad conversion rate was as much as double the conversion rate from personal computers.
Think about what those conversion rates would be if merchants optimized their sites for the iPad! It this is not a wake-up call for merchants to get their sites ready for the iPad, then I don;t know what is.
Here’s Shopatron’s take on the eye-opening stats, per its press release:
Based on this analysis, Shopatron believes that shoppers are more inclined to place orders from the iPad than from their cell phone because the iPad provides a much richer shopping experience with it’s large screen real-estate and fast connection speeds. The iPad experience is more closely aligned with the shopping experience on a PC.
iPads seem to be everywhere, or at least at three shows I attended the past three months (RMC, IRCE and TWTRCON). They were so prevalent at the journalists/bloggers table at TWTRCON that I was compelled to tweet about it for the big screen. Chief Marketer’s Brian Quinton and I were at our table taking notes in old-school reporters notebooks, and I thought we stood out a bit. Even though we’re both online scribes and we both write about mobile and being interactive and all that, here’s what I tweeted to get a cheap laugh at our expense:
#twtrcon see if you can find the two print journalists at the press & bloggers table lol :)
Sure, I tooted my own horn above, but let’s be real: I could have come to some other no-brainer predictions, like “jumping into water will make you wet” or “sticking your finger into an electrical socket will give you a shock.”
June 24th, 2010 at 2:15 pm
That’s amazing….for the tiny percentage of iPad users. You are sill dealing with a fraction of any given segemtn when you are talking about the reach associated with teh iPad. I know it’s new and shiny and all, but get over it. Don’t get me wrong, it will be huge, but we are years away from a saturated market, which directly corresponds with the associated reach of any marketing communication.
June 30th, 2010 at 9:19 am
It depends on the market you are serving. iPad sales for companies targeting the younger audience are already making a slight impact on sales in such a VERY short period of time. We cannot underestimate the rate of adoption of technology and new devices - look what at the market share the Droid is capturing. Although not a new technology, consumers are so much more accepting of trying new devices and applications. Plus, given these full screen devices, does it or will it require a total revamp of the site to make it effective? I don’t think it’s years away, but less than a year before we see mobile making a notable, versus slight impact.