“The Decision Part II”
“The Decision Part II” might not be nationally televised as last night’s LeBron Jamesathon was on ESPN. more
You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
Archive for July, 2010
USPS Up to Old Tricks in Exigent Filing
The U.S. Postal Service showed a lack of imagination in its exigent rate case filing this week.
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Best Buy’s In-Theater App Gamble
A new smartphone app from Best Buy is offering to give moviegoers special insights into the upcoming animated film “Despicable Me”. But even days before the picture’s debut the app is getting some seriously divided comments—kind of a mobile version of Siskel & Ebert’s patented “thumbs up, thumbs down”. more
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Related Topics: Interactive, Mobile, Promotions, Technology, Advertising/Media, General |
Not-So-Hot Marketing
The East Coast has been engulfed in a record-breaking heat wave that has dominated the news and given casual acquaintances who usually do nothing more than nod at each other in a parking lot something to talk about. Few marketers, however, have been taking part in the conversation.
E-mails We Don’t Love: Personalization Failures
What’s worse than a generic, spray-and-pray e-mail blast? An attempt at e-mail personalization that fails.
“Recommendations for you” read the subject line of a recent e-mail from Tilly’s, a purveyor of surf/street fashion for men and women. Although I did sign up to receive e-mails from Tilly’s, I’ve yet to make a purchase. In fact, my only interaction with the brand was to enter its Make Music with Matt Costa contest. So I was curious as to how it would have determined what sort of products to recommend for me.
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You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.Recent Posts
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