You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
KFC has found a new location for its ads: the backsides of college students (females only need apply).
The girls wear sweatpants with “Double Down” written on the back to promote the Bun-less Sandwich, (I’m sure there is no pun intended there). Seems like a good location to post an ad if you’re targeting college boys, and the girls may even get a few dates out of the deal.
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When GOP strategist Jack Berkman suggested that the U.S. Postal Service is comprised of “unskilled Nigerians”, the floodgates opened during a recent segment on FBN’s “Money Rocks” program.
When former New York Sen. Al D’Amato, a Republican, chimed in the discussion went from uncomfortable to awkward to unforgettable.
The word “preheader” is a bit oxymoronic, and in a perfect world there’d be no need for it: Your header comes first, and nothing could or should precede it. But as all marketers know, ours is not a perfect world, which is why email preheaders are critical.
Sometimes email marketers remind me of my 11-year-old daughter. I’ve explained to my daughter myriad times why it’s in her best interests to do her weekend homework assignments prior to 8:30 Sunday evening, and still she resists. Likewise, consultants and other experts have explained to marketers why it’s in their best interests to ask subscribers for their preferences regarding email format, frequency, areas of interest, and the like, and still they resist.
For months I’ve been reading and writing about experts advising marketers to use trigger emails to salvage abandoned online shopping carts, convert Website visitors, and encourage repeat purchases, but I hadn’t received any such trigger messages myself—until this past month.
About three years ago, Compassion & Choices, a right-to-die advocacy group, decided to increase its direct mail schedule from four times to six times per year despite difficulty it had in getting lists of politically conservative people likely to go for this particular cause. more
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