The Big Fat Marketing Blog

Everyone else loved them, so if you missed them, here’s your chance to catch up: The five most-read posts on the Big Fat Marketing Blog in August were…

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My new favorite promotion arrived this summer. It’s better than both the Halloween pumpkin full of candy in December and the Valentine’s Day zebra fur-lined handcuffs.

What could top those? A mullet wig, courtesy of font management and digital asset management software developer Extensis. more

When trying to change potential customers’ misconceptions about your brand, do you address those misconceptions outright or avoid them altogether? Sister brands Kmart and Sears take opposing approaches in the September issue of Vogue.

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Okay, that headline may be a little harsh. What I’m trying to say is Dollar Tree does a pretty good job with its social media channels.

Here’s my critique: more

I don’t know about you, but whenever I hear the term “double dip recession” I immediately think of Seinfeld. Anyone else? more

Cap’n Crunch just launched its retro packaging, using original type and design, as well as old-skool collectible trading cards on the back. more