You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
The subject line of an email from Williams-Sonoma, received a week before Thanksgiving, stood out from the myriad other emails referring to the upcoming holidays, and not because it promised fabulous savings or was quirky and clever. In fact, it probably stood out more because it was neither promotional nor cute.
The U.S. Postal Service’s financial picture had gone from bad to horrendous, considering it just posted a $8.5 billion net loss for fiscal 2010. That’s $1.5 billion more than the USPS expected to lose, and $4.7 billion more than it lost in fiscal 2009. Yikes.
The Postal Service may not be able to meet its financial obligations on Sept. 30 of next year. So what should it do (or maybe, not do)? more
Every now and then some eye-opening press releases come across my desk. I got one last night from Office Depot via BusinessWire.com’s RSS feed that, at the time, seemed pretty interesting.
The office supplies merchant announced it was teaming up with Google to check in-store stock from their mobile devices. Great, I’m thinking, especially since a study released last week by the e-tailing group showed merchants aren’t doing a great job with that. more
A protest now going on among our neighbors to the north is shedding some light on a dispute that’s very close to my heart: viz, the constant flow of phone books to my apartment house. Why does owning a phone mean that I have to lug half a dozen copies of the local yellow and white page directories from my doorstep to my recycling bin several times a year, rather than simply being able to opt out of delivery? more
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Related Topics: Interactive, Direct Marketing, Technology, Advertising/Media, General |
There are a lot of people who are happy that gizmos and gadgets merchant The Sharper Image is back in the mail. I can tell by the label that Sharper Image got my name from office supplies superstore Staples and must have pegged me as someone who give the gift of cordless air compressors and motorized tie racks (hint: I’m on my wife’s Business Rewards card, which she got when she had a home office for Lenox Brands a few years back, but that’s another story for another day).
Anyway, Sharper Image took the leap and added some online customer ratings and reviews to its Holiday 2010 print catalog. This is one of the newer best practices for integrating your catalog and ecommerce channels, and I applaud any merchant for going multichannel.
But merchants should not just slap customer ratings and reviews amid their pages to be graphically appeasing. The cherry picked ratings and reviews need to add value for the consumer, give him a reason to check the product out online. And while we’re at it, make sure the customer ratings and reviews match up with the product, and that they are genuine. more
Rumors regarding Facebook’s entry into the email service provider market are spreading faster and louder now that the social network has issued a press invitation for Nov. 15. My question to you: Given Facebook’s myriad issues with reliability and privacy, would you use a Facebook email account? And what would the launch of Facebook email mean to marketers?
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