You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
I read an interesting article today and I am attaching it here. It’s a piece on “The Amish Fireplace” and the direct response ads they use to get folks to fork over $300 plus for a fancy space heater.
I have used these ads for years in the MBA class I teach in direct marketing. I hold them up as an example of the type of direct marketing that, in my opinion, should never, ever be done.
Why? more
Paging through the Anthropologie catalog is always an experience—I find the creative and merchandising rarely disappoints. But late one night last week, I thought I was seeing things when perusing the apparel and home goods merchant’s November edition.
Is that a real sheep modeling the Winding Buckle Boots? Why is a llama sporting the Captured Scarf Necklaces? Do those three little pigs like wearing the Toasty Rose Scarves? more
Howdy BFMB Readers..
The time for Experiential Marketing Research is finally upon us – I literally have goose bumps as I type this. I know the impact that this research is going to have for all of us now, and the foreseeable future. This is the first step in what will be the best, constant global source for Experiential Marketing research. We (EMF/IMI) want to invite you to participate in this historic survey. We’re asking you to be involved in the largest study we’ve ever conducted. This is your chance to be part of something EPIC.
According to the E-tailing Group, 87% of retail Websites offered some sort of gift center during the fourth quarter of last year. So in the interest of beating the Christmas rush, let’s take a look at some of the more notable gift guides already up online.
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Related Topics: E-Commerce, Social Media, Retail, Creative, Multichannel Marketing, General |
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Related Topics: Direct Marketing, Postal, Operations & Fulfillment, Catalog, Multichannel Marketing, Creative, General |
How will the newly minted GOP-led House of Representatives impact the U.S. Postal Service and its varied issues at play? more
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