You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
Just a fun little post here about product recommendation engines. I know, the idea is to upsell your customer with an item that may compliment an item he or she is about to purchase online.
Click on the screenshot to the right and see what HomeDepot.com felt I should buy so I could take advantage of its free shipping offer (if I purchase select items that total $299 or more). more
“What if Anthropologie did weddings?” was the subject line of an email I received yesterday.
Well, since Anthropologie parent company Urban Outfitters announced nearly a year ago it will be launching a bridal concept, the question wasn’t totally out of left field. But since I’d forgotten about that, I was interested in checking out what the whimsical retailer’s bridal attire and accessories would look like. more
The British royal wedding of Prince William and Kate Middleton is just three months away, which doesn’t leave much time for marketing and selling all sorts of naff royal wedding mementos: tea towels, commemorative plates, condoms…
That’s right, condoms. Or as Crown Jewels Condoms of Distinction calls them, heritage prophylactics.
Most marketers feel that they should have a Facebook presence, but many have no idea what to do with it.
Granted, you can’t go wrong using your wall to invite followers to post comments and questions, so long as you respond promptly to any queries or complaints. Plus it’s a great forum for updates such as new product releases, new store openings, upcoming promotions, and flattering editorial coverage. And if you already have a blog elsewhere, you could dedicate a tab on your Facebook page to it as well.
But if you want to ensure that fans keep coming back to your page, that they invite others to become fans too, that they look forward to engaging with you on Facebook almost as much as they do with their “real” friends, and ultimately, that they buy more of whatever it is you’re selling, you might want to expand your Facebook presence beyond the typical wall, info page, product photos, and events listings.
I got another e-mail this morning from some guy named “Anonymous.”
It was hostile as his e-mails usually are (although being named Anonymous would likely take a toll on anyone) but at paragraph six, he posed an interesting question.
“Don’t you think it’s hypocritical for you to be speaking at the Conversion Conference? You don’t even believe in mother*&^%ing conversion.” more
A few weeks back, I wrote about Macy’s aggressive plans to expand its ecommerce. You can’t really tell by reading the article that the sources we talked to were not thrilled with how Macy’s was performing in the online space (and some of that sentiment may have been edited out).
Our experts told us the Macy’s online experience was not very good - and consumers echoed that in ForeSee Results’ holiday survey. But The E-tailing Group says Macy’s improved before it announced its expansion plans. more
community sponsor
advertisement
| M | T | W | T | F | S | S |
|---|---|---|---|---|---|---|
| « Dec | Feb » | |||||
| 1 | 2 | |||||
| 3 | 4 | 5 | 6 | 7 | 8 | 9 |
| 10 | 11 | 12 | 13 | 14 | 15 | 16 |
| 17 | 18 | 19 | 20 | 21 | 22 | 23 |
| 24 | 25 | 26 | 27 | 28 | 29 | 30 |
| 31 | ||||||
advertisement
