The Big Fat Marketing Blog

I received an email on Jan. 6 from a woman who is livid due to a recent holiday season go-round with Lamps Plus, the largest specialty lighting retail chain in the U.S. more

According to the social media “experts” (most are more slippery than grease on a glass doorknob), listening is the new black.

Sadly, they are wrong.

Granted, this whole “listening thing” sounds sexy but then again so do rainbows and unicorns… if you’re a leprechaun.

Fairies and pixie dust don’t pay the bills. Customers do.

So yes, you need to listen but is listening the end-all-be-all? Absolutely not.

Just listening isn’t enough.

You need to listen and you need to act.

Act on what? more

Okay, now I’m going to stop talking in third-person. And I’m not going to talk about the Photoshop-job that was done to create the top of my head (it was cut off and artistic-looking when our former in-house photographer did it). But I am going to share with you a podcast I recorded for site search solution provider SLI Systems early in December.

Why did SLI Systems CEO Shaun Ryan choose to interview me? My guess is every single ecommerce expert on the planet was busy that day. But in reality, Ryan wanted to know what we at Multichannel Merchant are seeing, and how we’re reacting both as reporters and consumers. more

Jessica Cascio of PAN Communications tipped me off to the first one, but then their presence seemed to snowball. I’m referring to marketing emails referencing the latest heavy snowfall to hit the East Coast.

As weather geeks were happy to point out, on Jan. 11, all but one of the 50 states had snow on the ground somewhere. (Sorry, Florida!) What’s more, the Northeast (where I live) was expecting up to two feet of the white stuff by the following afternoon. For lots of folks, that meant a good old-fashioned snow day.

more

Well, wonders never cease. more

Between Christmas and New Year, I compiled an article that outlined the growth of mcommerce in 2010. Apparently, mobile commerce has arrived.

Yesterday, ForeSee Results released new research showing that consumers are using mobile phones more than ever for retail purposes. Here are some of the key findings of ForeSee Results’s report, including commentary from report author Kevin Ertell, its vice president of retail strategy, and Larry Freed, its president and CEO: more