The Big Fat Marketing Blog

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Archive for May, 2011

Hootey Whoa: Email Branding Misses the Mark for Top Chef’s Carla

Beth Negus May 2nd, 2011

So, does your company’s email marketing creative bring across your brand’s true identity and flavor? I was reminded of how important that truly is by some recent emails I received from Alchemy by Carla Hall.

Carla Hall was a finalist on season five of Bravo’s “Top Chef,” and was voted fan favorite of the recently completed “Top Chef: All-Stars.” Her motto is “cook with love” and she comes across as bubbly and fun—everything her email creative isn’t.