The Big Fat Marketing Blog

Earlier this month, in a bid to become kids’ meal royalty, Burger King rolled out a new kids meal box design.

The packaging of the newly christened BK Crown Meals incorporates a removable crown into the box itself kids can wear. The box is definitely snazzier than the old packaging, which was typically a brown paper bag featuring some generic copy that kids (well, mine at least) never gave a second glance before tearing into the bag to get their toy.

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The New York Rangers continued the latest trend for teams participating in the NHL’s outdoor showcase, the Winter Classic.

(OK, technically that’s the 2012 Bridgestone Winter Classic, but I’m just not particular…and I sense a whole “occupy” thing here)

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The late Steve Jobs certainly impacted many people during his illustrious life while leading the mobile commerce revolution. What we didn’t know was that Jobs also often became a working part of the operations and fulfillment segment of his company. more

Chances are pretty good a consumer who hasn’t opened a marketer’s e-mail in three and a half years isn’t a viable prospect. Yet in a study of more than 100 retailers, almost one-third were still mailing to these individuals at exactly the same rate they had when their communications were being opened. And another 23% were sending out messages, albeit at a reduced frequency.

Fewer than half (46%) had stopped mailing entirely.

No harm done? Wrong and wrong. Internet service providers (ISPs) are increasingly giving weight to engagement metrics when determining deliverability. They know – and care – which messages are and aren’t being opened, even if marketers don’t. And messages that go unopened will increase the likelihood a marketer will be labeled a spammer. more

There’s more to being a good social media marketer than merely knowing how to use Facebook. Clara Shih, founder and CEO of Hearsay Corp., has developed a series of tips for effective social media marketing, which she presented at ad:tech New York under the heading “7 Habits of Highly Successful Social Marketers”.

Marketers recognize the need to be active in social media, says Shih, citing a Forrester Research study which found 73.5% of U.S. companies consider social media a top priority. The big boys are acting on this impulse: Among Fortune Global 100 companies, 65% have Twitter handles, and 54% maintain a presence on Facebook, Shih adds.

Shih’s current list of tips broadens those offered in an earlier presentation, in which she focused on using Facebook as a marketing tool. Her current recommendations include: more

Did you do any special promotions to capitalize on last Friday, aka 11/11/11? To stay in the ten plus one spirit, here’s a look at 11 emails from the day.

1. Daily Candy roped me in with the subject line “McQueen…Get Your Free McQueen.” Living in a household with two boys ages 6 and 8, I assumed this was some sort of “Cars” related promotion. Instead, I found information about a contest to win clothing designed by Alexander McQueen. The military style coat featured looks fab—I’m sure it would be great to wear to a PTO meeting.

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