Grant Johnson

It seems rather strange to me when you consider how fast marketing has changed, yet so many big businesses revert back to age-old methods to secure their next great advertising campaign and/or firm. Despite the fact their old-fashioned processes do not work!

Specifically, I’m referring to allowing “procurement” to handle the RFP duties to help their companies save money and treat the process of an advertising agency search as just another can of wax in their quest for their next full service marketing agency that will give them the biggest creative bang for the deepest discounted price. more

Nobody succeeds all the time. Everybody fails some of the time.

Good marketers succeed more than they fail … but when they fail, they still are winners. Why? Because good marketers leave their ego at the door and look at failure as an opportunity to learn and thus improve.

What can you learn from failure? more

While their cell phone was a flop, but Android operating platform a hit, Google is now ready to take on Apple again and its IPAD. Here are the details via PC World.

It seems Google, a company I greatly admire, has a conundrum on its hands: what to do with the treasure drove of data it has at its disposal.

The key issue, of course, is over-stepping privacy boundaries which can lead to consumer mistrust and adversely impact revenue and profits. People do not like to do business with companies that they do not trust. more

Recently I blogged about the “Commercial of the year” and it went to Old Spice for their Red Zone body wash effort featuring Mustafa.

It seems as if everyone is buzzing about the spots and the actor and how clever they are. But… more

Recently I was searching online for a few large party coolers as we have an annual birthday party in July and a high school graduation party in August for our eldest daughter. I located what I was looking for and the coolers were from the website www.drugstore.com

After waiting two weeks for a shipping status update, I contacted them, which was a task in itself, and was told that my 2 items were to ship shortly. To my surprise, 3 days later, I received an abrupt email that my order had been canceled as the items were no longer available. more