Tim Parry

Tell group members to knock it off. It’s as simple as that. Here’s how Rob Charlebois of the Ecommerce and Online Marketing Experts group did it.

As you can see by the feedback, ECOM group members were apologetic of their actions, and also ticked off at marketers for spamming the group with their irrelevant messages. more

We write an awful lot about social media, and we want to practice what we preach. We’re out there on the social networks and hopefully, you want to talk with us there outside the traditional Multichannel Merchant space. Here’s where you can engage with us: more

We told you last month that the iPad was going to make m-commerce mainstream, and it looks like we have more proof. A study released before sunrise today by in-store pickup solution provider Shopatron says sales conversion rates on the Apple iPad are much higher than rates on other mobile devices.

How high? Based on data Shopatron collected since early March, the average conversion rates for non-optimized stores on mobile devices, including iPhone, Android, and iPod devices, average 0.37%. But the iPad had an average conversion rate up to 2.04%, and for some of its retail clients, the iPad conversion rate was as much as double the conversion rate from personal computers. more

Does the marketer pull the customer in with Foursquare, or does the customer interact with the brand by sharing his or her location? Dennis Crowley, co-founder of location-based mobile site Foursquare, explains.

The Twitter conference known as TWTRCON made its way to New York yesterday, and coexisted with the DMA’s Digital Marketing Days. I spent a good portion of my day there yesterday, pretty much to see if i have this whole Twitter thing figured out. Here’s some tips I picked up from some of the speakers, tips that will hopefully make us all a little more Twitterific: more

Foursquare, Gowalla, now I get the gist of you! After listening to Foursquare co-founder Dennis Crowley and Gowalla CEO Josh Williams talk about their location-based social media platforms today at TWTRCON, I can see the benefits for the marketer as well as the user.

Sure, both mobile-based platforms are used to let your friends you’re hanging out somewhere (and them hopefully deciding to meet up with and hang out with you). But the businesses involved get media impressions that wouldn’t have been generated any other way. more