Advertising/Media

Cap’n Crunch just launched its retro packaging, using original type and design, as well as old-skool collectible trading cards on the back. more

It seems rather strange to me when you consider how fast marketing has changed, yet so many big businesses revert back to age-old methods to secure their next great advertising campaign and/or firm. Despite the fact their old-fashioned processes do not work!

Specifically, I’m referring to allowing “procurement” to handle the RFP duties to help their companies save money and treat the process of an advertising agency search as just another can of wax in their quest for their next full service marketing agency that will give them the biggest creative bang for the deepest discounted price. more

One of the great things about going on vacation is it gives me a chance to look at marketing from the eye of a relaxed consumer, and listen to what other consumers—namely my kids—think about campaigns they see.

During our week in Maine, our eyes were looking skyward when we saw a small plane pulling a banner advertising the $3.99 ham and eggs breakfast special at Rosa Linda’s in Saco, ME.

My seven-year-old son was curious about the ROI of this marketing effort. Or more specifically, he wanted to know (a) what it cost to have a plane fly your message over the beach every single day, (b) why this restaurant wanted people to know what their breakfasts cost, when we always seemed to be closer to lunchtime when the banner flew over, and (c) why did people eat ham for breakfast? more

Strange things keep happening at the Texas Rangers ballpark, where in July a fan fell from the upper deck trying to grab a foul ball, instead splattering five really unlucky spectators down below. (They’re all fine, by the way). This time, it was a pre-game promotion that went wrong. more

Nobody succeeds all the time. Everybody fails some of the time.

Good marketers succeed more than they fail … but when they fail, they still are winners. Why? Because good marketers leave their ego at the door and look at failure as an opportunity to learn and thus improve.

What can you learn from failure? more

(The following is a public service announcement - not really!;)

You…..Didn’t really think that there was going to be some vast dialogue going on? Chalk this one up to some free time on my hands, but here we go…..

Everyone duck because here come all the marketing geniuses clogging up the media channels with “I told you so” - or worse yet - slowly reversing their positions.



O wait - what am I doing right now? Gut check - O Yeah…I was just watching and laughing the whole time…Ok I’m good..I passed my version of ‘The Mirror Test” which BTW is a great new book by my good friend Jeff Hayzlett - Former CMO of Kodak - Available everywhere…with my ADD I’m waiting for the audio version…moving on…. more