Advertising/Media

Cap’n Crunch just launched its retro packaging, using original type and design, as well as old-skool collectible trading cards on the back. more

It seems rather strange to me when you consider how fast marketing has changed, yet so many big businesses revert back to age-old methods to secure their next great advertising campaign and/or firm. Despite the fact their old-fashioned processes do not work!

Specifically, I’m referring to allowing “procurement” to handle the RFP duties to help their companies save money and treat the process of an advertising agency search as just another can of wax in their quest for their next full service marketing agency that will give them the biggest creative bang for the deepest discounted price. more

Surely you’ve noticed the increase in state lotteries popping up, upping the ante with sports and entertainment tie-ins and bigger and bigger prize pools. Seems like another example of forward-thinking revenue generation, right? more

It’s a story told thousands of times, all over the world, as I’ve come to learn over my many many many years of travel. While it may hold true for traditional advertising it’s an absolute truth for those deploying experiential methodology and using traditional media and less-traditional medias to effectively engage consumers.

I’ve been fortunate to be on three sides of the fence.:) more

Kant once asked a very simple question – Does technology enable or disable man? I think that we are absolutely at THE point where the personal decision is upon all of us all to make one very important decision.

Control the technology or let the technology control you? more

While their cell phone was a flop, but Android operating platform a hit, Google is now ready to take on Apple again and its IPAD. Here are the details via PC World.