Direct Hit

Ray Schultz

Ray Schultz has been covering direct marketing-and...well, shooting off his mouth about it-for more than 25 years. He has served as...more

Archive of the Direct Hit Category

Subprime Sabotage

As always, Nelson Algren had it just right. “However do senators get so close to God?” he asked in his 1951 classic Chicago: City on the Make.


The same question could be asked about bank CEOs. more

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Add Comment

Related Topics: Direct Hit, General |

How to Fire an Employee

The most compelling subject line I’ve ever seen? “You’re fired.” I’ve been sacked in strange ways, but never by e-mail, and you can be damned sure I opened it.


But it turned out to be Les Gore’s Recruiting Report, and the article was on how to discharge a subordinate. Les, a direct marketer recruiter, sent it to me unsolicited, but I read it because it was interesting in a ghoulish way—like reading about how to administer a lethal injection. And I subscribed to the e-letter.


Well, Les has returned to that topic, and it’s a timely one given the layoffs going on. more

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Add Comment

Related Topics: Direct Hit, General |

Omaha: Direct Marketing Central

Farnam St. in 1872What’s the capital of American direct marketing, Chicago or New York?


My vote goes to Omaha, Nebraska.


more

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Add Comment

Related Topics: Direct Hit, General |

The FTC Wants Product Endorsers to Tell All

Did Joe Namath really wear pantyhose? Did Edie Adams smoke Muriel Coronella cigars?


These mysteries may never be solved. But they raise a larger question: Do celebrities use the products they endorse, and can you believe what they say?


They better, judging by new guidelines proposed by the Federal Trade Commission. more

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Add Comment

Related Topics: Direct Hit, General |

Mo Moss’ Thanksgiving Wish

Now it came upon the day before Thanksgiving and Mo Moss found himself, as on many other days of the year, in court.


Mo was the owner of the List Tank, a compiling company with a single product: A bankruptcy list. Having inherited the firm from his father Sy Moss, he was now doing everything he could to run it into the ground. more

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Add Comment

Related Topics: Direct Hit, General |

R.R. Donnelley and the Missing Inserts

Now you can understand why printers have nervous dispositions.


R.R. Donnelley filed suit against American Best Group, a firm that says it can transport “time sensitive shipments from your dock to your customer’s dock,” for allegedly botching an insert delivery.


The facts have yet to be established in court. But the narrative presented in Donnelley’s Oct. 16 complaint suggests that someone at the company is pretty stressed out. more

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Add Comment

Related Topics: Direct Hit, General |

About

You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

Calendar

January 2009
M T W T F S S
« Dec    
 1234
567891011
12131415161718
19202122232425
262728293031  

Your Account

Subscribe

Subscribe to RSS Feed

Subscribe to MyYahoo News Feed

Subscribe to Bloglines

Google Syndication