Direct Marketing

It all used to be so cut and dry. Brand Managers ruled the roost and did so by using standardized formulas and formats on traditional medias that have been tried and tested for years – peace descended upon the land – all was beautiful.

- ENTER – Disruptive Technologies – :) more

The U.S. Postal Service showed a lack of imagination in its exigent rate case filing this week.

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From the looks of it, Robert Bernstock, former president of shipping and mailing services for the U.S. Postal Service, had many, many other things on his mind during his two-year stint with the financially strapped USPS. more

For you futurists out there - well - all I can say is look out because right over the next enormous crest comes the next greatest leap ahead in technology in the form of two internet delivery vehicles - the TV and the mobile device. What’s that? The TV? Absolutely! Follow me here……… more

The much-beleaguered U.S. Postal Service has a rare chance to show leadership now if it can seize the moment.

This past week, the USPS Office of the Inspector General came out with a report saying the postal service could save as much as $342 million a year if it would replace some of its vehicles instead of continuing to repair them when they break down. To read the report, click here http://www.uspsoig.gov/foia_files/DA-AR-10-005.PDF

Anything the postal service can do to save a few bucks is good.

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Is Moya Greene, the incoming chief executive of the UK’s Royal Mail, going to push the service toward privatization?

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