Etc.

Tim Parry

Tim Parry has worn a number of hats around Penton Media, and is currently a senior writer for Multichannel Merchant. He...more

Archive of the Etc. Category

Farrah Was The Poster Girl

Raise your hand if you grew up in the 70s and didn’t have the iconic Farrah Fawcett poster. I don’t see many hands raised.


It’s a poster that hung in many bedrooms in the 70s. And I’m sure it caused many mothers to realize their sons were growing up. I think mine was mortified when I proudly won mine at a carnival.


With Farrah Fawcett’s death last week from anal cancer at the age of 62, many stories about the poster have resurfaced. No doubt though that this one poster was the marketing tool that made her career. more

Top-10 Infomercials Featuring Billy Mays

DRTV lost Billy Mays yesterday, and I didn’t even know who he was. I knew - and trusted - the face, and I bought the products because I saw them on TV.


But when a bunch of different people came up to me at a party yesterday and asked if I heard about Billy Mays, I thought they were talking about the Say Hey Kid. Or Willie Mays Hayes (American Express - don’t steal home without it!).


Anyway - here’s a link for you to kick off your Monday. It’s one man’s opinion on the Top 10 Billy Mays infomercials of all time. Check them out and tell me what you think.

Circuit City is on Facebook

Nothing really alarming here (except a lot of people may not know that Circuit City was acquired and re-launched as a Web-only venture by Systemax).


The key here is that Circuit City has launched a page on Facebook, and are not censoring the voice of its fans. more

RIP Ed McMahon

Celebrity spokesman and Johnny Carson sidekick Ed McMahon has died at the age of 86. more

This Is Why Merchants Need to Get Social

Just a quick post to say Ilana Rabinowitz, vice president of Lion Brand Yarn, hit the nail on the head here at IRCE.


The reason merchants need to stake their social media claim: Because people buy from other people, not from corporations.


It’s worked for Lion Brand, and I’ll write about this later for Multichannel Merchant. Consumers once thought they were a large brand because they sold to big box stores. Now they are a familiar face to the knitting and crocheting community.

Congratulations Simone, You Win a Car!

Not just any car, a Lexus 350! Just for attending IRCE!


Only my second year attending IRCE, but both years I found it pretty funny that a car is raffled off on the last day of the show. Not that I’d turn it down if I was eligible to win. It’s just that people aren’t going to come to IRCE just to win a car (or any of the trips… except maybe the trip to IRCE 2010 in Chicago). more

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You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

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