You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
Cap’n Crunch just launched its retro packaging, using original type and design, as well as old-skool collectible trading cards on the back. more
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Related Topics: Retail, Opinons, Just for Fun, Promotions, Branding, Advertising/Media, Multichannel Marketing, Creative, General |
One of the great things about going on vacation is it gives me a chance to look at marketing from the eye of a relaxed consumer, and listen to what other consumers—namely my kids—think about campaigns they see.
During our week in Maine, our eyes were looking skyward when we saw a small plane pulling a banner advertising the $3.99 ham and eggs breakfast special at Rosa Linda’s in Saco, ME.
My seven-year-old son was curious about the ROI of this marketing effort. Or more specifically, he wanted to know (a) what it cost to have a plane fly your message over the beach every single day, (b) why this restaurant wanted people to know what their breakfasts cost, when we always seemed to be closer to lunchtime when the banner flew over, and (c) why did people eat ham for breakfast? more
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Related Topics: Promotions, Direct Marketing, Branding, Database/CRM, Advertising/Media, General |
Could be. This just in this morning from New York Times’s DealBook blog. The blog got its information from The Daily Mail, which reports: more
Lately more and more marketing emails seem to be referencing their top-rated and best-reviewed items in their subject lines and headlines. “Our Customers Speak Out—Shop Top-Rated Toscano Favorites!” is the subject line of a recent message from home decor cataloger Design Toscano. “Want to know what customers like you like best at Orvis?” is a somewhat clunky subject line from outdoor gear cataloger/retailer Orvis. “Protect your investment! 15% off top-rated outdoor furniture covers” teases country-living mailer Plow & Hearth.
Playwright A.R. Gurney inadvertently gave marketers an object lesson in the power of social media – not with one of his plays (“A Cheever Evening”; “The Dining Room”, the Pulitzer-nominated “Love Letters”, among others) but rather with a letter to the New York Times which ran earlier this week.
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Strange things keep happening at the Texas Rangers ballpark, where in July a fan fell from the upper deck trying to grab a foul ball, instead splattering five really unlucky spectators down below. (They’re all fine, by the way). This time, it was a pre-game promotion that went wrong. more
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Related Topics: Events, Word of Mouth, Just for Fun, Games & Sweepstakes, Promotions, Advertising/Media, Branding, General |
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