You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
Marketers in the States by and large assume that when it comes to leveraging the various channels and media open to them, the U.S. is number one, and brands in all other countries are busy playing catch-up. But one channel where Stateside marketers have to play catch-up is Twitter. Based on anecdotal evidence, I’d say the Brits are much more creative in exploiting this particular channel.
Remember this blog post from about seven months ago, the one about Constant Contact constantly contacting me? Well now I’m trying to cancel my Constant Contact account, and I can’t unless I do it by phone… and I’ve been on hold for about a half an hour now.
What makes this even funnier is that a blogger complained about this four years ago, and Constant Contact doesn’t seem to be listening. You would think a marketer that deals with communication would be on the lookout for bad things being said about it, and strive to make customer-centric changes. more
For those who still don’t think the Internet is a winner takes all ecosystem, David Solomon suggests you look at Amazon, Or Zappos. Or Newegg.
As he noted at last week’s New England Mail Order Association conference in Boston, Internet Retailer reports that the top 500 sites account for a whopping 69.1% of all online sales. And the top 100 dominate 55.3% of retail.
Now, that doesn’t mean everyone else should roll up their virtual sidewalks and weep quietly, said Solomon, head of the specialty retail and direct marketing group at Lazard Asset Management. But you do need to be a smart marketer.
This weekend I saw the new Zappos.com TV ad and was intrigued. Here it is:
I liked the ad simply because it’s different and gets noticed. I do, however, feel that they could have made an offer and helped more effectively drive traffic to the site. As it stands, it’s simply an exercise in branding.
That being said, more
So, do you “reek” your brand?
That’s the goal of Vineyard Vines, a purveyor of Martha’s Vineyard-styled clothing and goods.
The company’s founders, brothers Ian and Shep Murray, spoke at the New England Mail Order Association’s annual conference here in Boston today about their philosophy of building a “lifestyle” brand.
We’ve all seen TV-to-text cross-platform campaigns, but seldom with such show-biz glitz. When the eco-conscious documentary “The Cove” won an Academy award in last Sunday’s ceremonies and the team responsible went on stage to deliver their short and sweet acceptance speech, one of the producers, Ric O’Barry, held up a sign asking viewers to “text DOLPHIN to 44144”. more
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