Interactive

It seems Google, a company I greatly admire, has a conundrum on its hands: what to do with the treasure drove of data it has at its disposal.

The key issue, of course, is over-stepping privacy boundaries which can lead to consumer mistrust and adversely impact revenue and profits. People do not like to do business with companies that they do not trust. more

It all used to be so cut and dry. Brand Managers ruled the roost and did so by using standardized formulas and formats on traditional medias that have been tried and tested for years – peace descended upon the land – all was beautiful.

- ENTER – Disruptive Technologies – :) more

For you futurists out there - well - all I can say is look out because right over the next enormous crest comes the next greatest leap ahead in technology in the form of two internet delivery vehicles - the TV and the mobile device. What’s that? The TV? Absolutely! Follow me here……… more

It’s been some time since we’ve been hearing about the impending death of the 30 second spot, and the death of TV.

You may want to keep your black suits and dresses in your closets for now. We, in America, have a culture built around a box - like it or not. What was once just a large box thankfully now comes in sizes as thin as envelopes for our viewing pleasure. Either way it’s deeply embedded in our DNA, and we all consume it at our leisure - except for the no TV households. Yes they do exist - I lived in San Francisco for a long time.:) Anyway…..The notion that the TV will be departing this earth anytime soon is just plain silly. But there is a death coming. more

I was searching for an image of a very old ballplayer, on a very old tobacco baseball card, the other day, and got this ad placement. more

Time is Twitter’s advantage. It’s also its Achilles heel. If you’ve got a time-restricted offer—say of discount hotel rooms if respondents book in the next six hours—Twitter’s your channel. Or if you want to float a last-minute promotion of breakfast pastries, there’s just no faster way to get a campaign up and running.

That is, as long as your biggest fans are watching their Twitter accounts within minutes of your tweet. Marketers who want to use Twitter’s real-time fire hose to get their messages out have to face the fact that for heavy Twitter users—and indeed for many average ones, depending on how many active users they follow—a marketing tweet will only stay at the top of the timeline for a short while, minutes to an hour. After that, it’s below the fold, buried under subsequent incoming messages where only the most diligent users will find and read it. more