Unanswered Qs For The DMA
For those willing to read the tea leaves, Monday’s layoffs at the Direct Marketing Association provide insight into the organization’s priorities. What those leaves augur ain’t pretty.
To back up a bit: On October 20, the DMA chopped 21 people from its 120-or-so employee roster. That’s about 18% of its staff. Click here for the full article on the downsizing: http://directmag.com/news/1008_long_term_dma/.
Long story short: The cuts came throughout the company. That includes membership services, conference planning, research and lobbying – but not, apparently, tippy-top management. more
