You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
The blogosphere and much of the mainstream media is roiling over news that Bank of America—fresh from receiving $45 billion in bailout funds—sponsored the National Football League’s pre-Super Bowl NFL Experience for $10 million, a five-day event featuring 850,000 square feet of games and interactive entertainment.
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I hate it when companies try and bullsh!t me. Rite Aid recently sent an e-mail pitching Medicare Part D supplemental drug coverage into an account I set up in my son’s name on Yahoo.
Never mind that I’m not yet 65. It’s how Rite Aid got the address and why it claimed I received the e-mail that makes the nationwide drug chain the newest inductee into the Magilla Stupid Marketer Hall of Fame.
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Got my first hitman scam e-mail this week. At first, I was excited. I’ve wanted to receive a hitman scam ever since they began appearing in 2006.
But then I realized I had been contacted by the Clem’s Closeout Bargains of hitman scammers.
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The Clinton Herald in Clinton, IA is reporting a local Internet service provider has won a $236.4 million judgment against two Arizona residents for sending spam through its network.
And $236 million is nothing compared to others Robert Kramer, owner of CIS Internet Services, has been able to win.
In January 2006, Kramer was awarded an $11.2 billion judgment against Miami spammer James McCalla.
Kramer also earned a total of more than $1 billion in a judgment against three spammers in 2005.
Read the whole thing here.
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