You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
OK, so it wasn’t much of a surprise last week when a federal judge dismissed porn trade group the Free Speech Coalition’s lawsuit against Utah’s comically misnamed child-protection do-not-e-mail registry.
What was disconcerting, though, was a vow Utah Attorney General Mark Shurtleff made in the press release touting his victory.
Read the rest here.
A comment left by privacy advocate Jeff Chester on a piece that appeared here criticizing the direction the Federal Trade Commission is taking under President Barack Obama perfectly illustrates how utterly bereft of substance the online privacy movement’s arguments are.
In the piece with which Chester took issue, I pointed out that with the appointment of Jon Leibowitz to head the FTC along with two other rumored appointments, it looks as if the privacy movement is about to gain serious traction at the agency: very bad news for online marketers and advertisers.
The blogosphere and much of the mainstream media is roiling over news that Bank of America—fresh from receiving $45 billion in bailout funds—sponsored the National Football League’s pre-Super Bowl NFL Experience for $10 million, a five-day event featuring 850,000 square feet of games and interactive entertainment.
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And the winner for worst-targeted creative in 2008 goes to an e-mail campaign that arrived in my wife’s inbox just before Christmas.
The subject line: “The perfect gift for the foodie on your list.”
What did opening the message reveal? A newfangled lemon zester? The perfect garlic peeler?
Nope.
Opening the message revealed … drum roll, please … click here to find out.
I hate it when companies try and bullsh!t me. Rite Aid recently sent an e-mail pitching Medicare Part D supplemental drug coverage into an account I set up in my son’s name on Yahoo.
Never mind that I’m not yet 65. It’s how Rite Aid got the address and why it claimed I received the e-mail that makes the nationwide drug chain the newest inductee into the Magilla Stupid Marketer Hall of Fame.
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More than eight in 10 consumers have no idea that when they hit the report spam button, the mailer’s messages could get blocked from reaching people who want them, according to a recent survey by Silverpop.
What’s more, when consumers are told the spam button could affect others’ chances of getting their e-mail, 67% in the survey said they’d still report what they perceive as spam to their inbox providers, according to the e-mail service provider.
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