Multichannel Marketing

Cap’n Crunch just launched its retro packaging, using original type and design, as well as old-skool collectible trading cards on the back. more

It seems rather strange to me when you consider how fast marketing has changed, yet so many big businesses revert back to age-old methods to secure their next great advertising campaign and/or firm. Despite the fact their old-fashioned processes do not work!

Specifically, I’m referring to allowing “procurement” to handle the RFP duties to help their companies save money and treat the process of an advertising agency search as just another can of wax in their quest for their next full service marketing agency that will give them the biggest creative bang for the deepest discounted price. more

Could be. This just in this morning from New York Times’s DealBook blog. The blog got its information from The Daily Mail, which reports: more

Will Federal Express begin targeting certain customers for custom rate increases above and beyond the general rate increase? more

It’s a story told thousands of times, all over the world, as I’ve come to learn over my many many many years of travel. While it may hold true for traditional advertising it’s an absolute truth for those deploying experiential methodology and using traditional media and less-traditional medias to effectively engage consumers.

I’ve been fortunate to be on three sides of the fence.:) more

Kant once asked a very simple question – Does technology enable or disable man? I think that we are absolutely at THE point where the personal decision is upon all of us all to make one very important decision.

Control the technology or let the technology control you? more