Multichannel Surfing

My new favorite promotion arrived this summer. It’s better than both the Halloween pumpkin full of candy in December and the Valentine’s Day zebra fur-lined handcuffs.

What could top those? A mullet wig, courtesy of font management and digital asset management software developer Extensis. more

Okay, that headline may be a little harsh. What I’m trying to say is Dollar Tree does a pretty good job with its social media channels.

Here’s my critique: more

Could be. This just in this morning from New York Times’s DealBook blog. The blog got its information from The Daily Mail, which reports: more

Given that Halloween costumes these days are way more sexy than scary, it was only a matter of time before lingerie merchants got in on the action.

The Boston Herald (via the Columbus Dispatch in Ohio) reports that Victoria’s Secret will offer a few Halloween costume items this fall. The cataloger/retailer’s racier rival Frederick’s of Hollywood has been selling costumers for some time; the company says Halloween season is already its third largest season, behind Valentine’s Day and Christmas. more

We write an awful lot about social media, and we want to practice what we preach. We’re out there on the social networks and hopefully, you want to talk with us there outside the traditional Multichannel Merchant space. Here’s where you can engage with us: more

Look out: Abercrombie & Fitch is bringing back its racy magalog, A&F Quarterly, back to the U.S. The casual apparel merchant will start selling the 176-page magazine/catalog hybrid next month for $10.

Don’t send the kids down to the mall to pick one up, though—you have to be 18 or older to buy A&F Quarterly. Why’s that?

If the new A&F Quarterly is like its predecessor, expect lots of nudie—sorry, artistic—photos (of gorgeous young people without any clothes on) and other content parents don’t like. For instance, previous editions dispensed editorial such as sex tips and best practices for drinking games. more