Multichannel Surfing

Okay, that headline may be a little harsh. What I’m trying to say is Dollar Tree does a pretty good job with its social media channels.

Here’s my critique: more

Cap’n Crunch just launched its retro packaging, using original type and design, as well as old-skool collectible trading cards on the back. more

It’s a story told thousands of times, all over the world, as I’ve come to learn over my many many many years of travel. While it may hold true for traditional advertising it’s an absolute truth for those deploying experiential methodology and using traditional media and less-traditional medias to effectively engage consumers.

I’ve been fortunate to be on three sides of the fence.:) more

Kant once asked a very simple question – Does technology enable or disable man? I think that we are absolutely at THE point where the personal decision is upon all of us all to make one very important decision.

Control the technology or let the technology control you? more

There are certain physical acts males enjoy. Some of these are focused on striking one inanimate object (baseball, football, golf ball) with another (a bat, a shoe, a club). Others involve consuming items the approximate size of a sports coupe’s engine (http://en.wikipedia.org/wiki/Nathan’s_Hot_Dog_Eating_Contest).

Similarly, there are certain physical acts males do not enjoy. A stereotype lumps the hunter-gatherer aspects of shopping into this category, and a new study from Experian Marketing Services affirms this.

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It all used to be so cut and dry. Brand Managers ruled the roost and did so by using standardized formulas and formats on traditional medias that have been tried and tested for years – peace descended upon the land – all was beautiful.

- ENTER – Disruptive Technologies – :) more