The Big Fat Marketing Blog

You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

Archive of the Multichannel Surfing Category

USPS Does VooDoo

vivalasvegas.jpgThe night before Postmaster General John E. Potter appeared before a congressional subcommittee in a session titled “Restoring the Financial stability of the U.S. Postal Service: What Needs to Be Done,” I was at a party in the VooDoo Lounge in Las Vegas.

Who hosted this affair in these tight economic times? The U.S. Postal Service. more

Candle Warmers Heats Up Retail Distribution

Candle Warmers Etc., a cataloger/manufacturer of patented candle warming appliances, related giftware appliances and Jamie Clair Candles, is expanding its product distribution through new mass retailers starting next month. more

How Do You Clear Out a Room Full of Catalogers?

Monica Smith’s answer: start a session about Twitter. Yes, it was an ice-breaking one-liner by Marketsmith’s president and CEO to open her session today at NEMOA. And really, it couldn’t be further from the truth.


Even before Catalog Age was rebranded as Multichannel Merchant, we were telling our readers that they need to be in more than one channel. But many of the old-school catalogers are still relying on their books to drive business. more

Aramark Hits The Mark

Philadelphia-based food service and facilities management company Aramark Corp. is ranked No. 1 in its industry on FORTUNE magazine’s list of “World’s Most Admired Companies” for 2009. This is the second consecutive year in which ARAMARK is tops in its industry, according to FORTUNE. more

Listen Up: MCM Radio Launches Today

MCM RadioACMA executive director Hamilton Davison will be our guest at 1 p.m. today on the first-ever episode of MCM Radio, Multichannel Merchant’s new Internet radio show, streaming live to your PC or Mac on BlogTalkRadio.com (and soon at MultichannelMerchant.com).


So why is Multichannel Merchant launching an Internet radio channel? We feel it will help us bring Multichannel Merchant’s coverage of today’s news stories to a whole new level. Not only that, we’ll bring in multichannel retail experts who will offer their tips and advice on everything from streamlining your costs to building a better Web site to keeping your operations under control. more

A Real Estate Deal to Make You Go Postal

The U.S. Postal Service has been under fire for a lot lately—rate hikes, its plea for a reduced delivery schedule, losing a boatload of money. Now according to this CNN article, the USPS last month purchased a $1.2 million home from an employee so he could relocate. more

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You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

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