Promo Interactive

U.S. users are spending almost 50% more time watching online video now than they did a year ago, according to the latest monthly metrics from the Nielsen Online Video Census.

The ongoing study, which measures total video consumption over the Web (except video advertising), found that users who watched Internet video in May spent an average 188.7 minutes doing so. That’s 48.9% more time than they spent in May 2008. more

Consumers 18 to 24 have come to embrace social networks but have yet to include Twitter in that hug, according to new research from the Participatory Marketing Network, a trade association promoting social marketing. more

In the first five months of 2009, digital coupon provider Coupons Inc. has already seen more downloads of its discount offers than in all of 2008.

And that growth may continue at a faster pace, if a new HP Web-based home printer, complete with factory-installed coupons.com and other applications, catches on with the shopping public. more

I’ve just received congratulations on my successful high school graduation and been asked to share my memories of the senior prom. It’s a bit hard to think myself back to those days—to give a hint, the song for the graduating class of Manhasset High was that new hit “Bridge over Troubled Water”—but for the folks at David’s Bridal, I’ll try. more

Honda rolled its new hybrid vehicle the Insight into U.S. showrooms earlier this year, and agency RPA has teamed with Yahoo to mount a highly integrated marketing campaign designed to make young, eco-conscious, cash-strapped drivers aware that there’s a new fuel-saving alternative to Toyota’s Prius. more

Among the government initiatives shaping up as crucial to marketers, the ability to target online ads based on information acquired from consumers seems likely to come to the fore both in Congress and at agencies such as the Federal Communications Commission and the FTC. And what those bodies decide could have a tremendous impact on the effect marketers can achieve with their online campaigns—and the ROI they can wring from them. more