The Big Fat Marketing Blog

Last year telco Verizon found itself confronted with a very specific marketing need: to find a way to publicize the broad menu of video-on-demand Indian movies available on its FiOS TV high-speed fiber optic TV service and on V CAST, its mobile video platform.

The carrier had already determined to use social network to reach these U.S. Bollywood fans—the “how” question solved. It just didn’t make sense to reach a mass audience with a product as niche as Bollywood cinema. more

How do you keep control of your brand image when employees, with cameras in hand and content-sharing social sites at the ready, start horsing around and putting the results up on the Internet? And just as importantly, how do you respond when the Web takes those videos viral? more

Auto maker Ford is marking the 45th anniversary of its iconic Mustang muscle car with a campaign centered on a Web promotion that will give a lucky handful of fans the chance to experience their mustang dreams, and the rest of us a chance to watch. more

It’s become almost a truism that marketers are running to measurable media in this tough economy, to ensure that their ad spending is working to full potential. And most observers say that means a strong shift in favor of online channels.

But that trend doesn’t mean online ad spending will thrive in this period of slashed overall marketing budgets. more

Well, the boys are back in New Zealand now. They went up against the Department of Immigration and Naturalization and lost, but they haven’t lost their love of the music. When last seen, they were getting sounds out of everything from a barbed wire fence to a sheep. more

Recent research from Forrester suggests that Google’s Universal Search, which blends news stories, Pr releases, maps and video—just about anything except images—into its results pages, is heavily predisposed to turn up video files, especially those from Google-owned YouTube.

In fact, Forrester analysts Nate Elliott suggests that video clips are 53 times more likely to turn up on a first page of organic search results than standard text pages. For that reason, he recommends that marketers make any videos they post easy for Google’s bots to find and index by, for example, putting keywords into video filenames, titles and tags. more