Promotions

Strange things keep happening at the Texas Rangers ballpark, where in July a fan fell from the upper deck trying to grab a foul ball, instead splattering five really unlucky spectators down below. (They’re all fine, by the way). This time, it was a pre-game promotion that went wrong. more

It’s a story told thousands of times, all over the world, as I’ve come to learn over my many many many years of travel. While it may hold true for traditional advertising it’s an absolute truth for those deploying experiential methodology and using traditional media and less-traditional medias to effectively engage consumers.

I’ve been fortunate to be on three sides of the fence.:) more

Kant once asked a very simple question – Does technology enable or disable man? I think that we are absolutely at THE point where the personal decision is upon all of us all to make one very important decision.

Control the technology or let the technology control you? more

It all used to be so cut and dry. Brand Managers ruled the roost and did so by using standardized formulas and formats on traditional medias that have been tried and tested for years – peace descended upon the land – all was beautiful.

- ENTER – Disruptive Technologies – :) more

For you futurists out there - well - all I can say is look out because right over the next enormous crest comes the next greatest leap ahead in technology in the form of two internet delivery vehicles - the TV and the mobile device. What’s that? The TV? Absolutely! Follow me here……… more

It’s been some time since we’ve been hearing about the impending death of the 30 second spot, and the death of TV.

You may want to keep your black suits and dresses in your closets for now. We, in America, have a culture built around a box - like it or not. What was once just a large box thankfully now comes in sizes as thin as envelopes for our viewing pleasure. Either way it’s deeply embedded in our DNA, and we all consume it at our leisure - except for the no TV households. Yes they do exist - I lived in San Francisco for a long time.:) Anyway…..The notion that the TV will be departing this earth anytime soon is just plain silly. But there is a death coming. more