Promotions

Strange things keep happening at the Texas Rangers ballpark, where in July a fan fell from the upper deck trying to grab a foul ball, instead splattering five really unlucky spectators down below. (They’re all fine, by the way). This time, it was a pre-game promotion that went wrong. more

Surely you’ve noticed the increase in state lotteries popping up, upping the ante with sports and entertainment tie-ins and bigger and bigger prize pools. Seems like another example of forward-thinking revenue generation, right? more

It all used to be so cut and dry. Brand Managers ruled the roost and did so by using standardized formulas and formats on traditional medias that have been tried and tested for years – peace descended upon the land – all was beautiful.

- ENTER – Disruptive Technologies – :) more

For you futurists out there - well - all I can say is look out because right over the next enormous crest comes the next greatest leap ahead in technology in the form of two internet delivery vehicles - the TV and the mobile device. What’s that? The TV? Absolutely! Follow me here……… more

It’s been some time since we’ve been hearing about the impending death of the 30 second spot, and the death of TV.

You may want to keep your black suits and dresses in your closets for now. We, in America, have a culture built around a box - like it or not. What was once just a large box thankfully now comes in sizes as thin as envelopes for our viewing pleasure. Either way it’s deeply embedded in our DNA, and we all consume it at our leisure - except for the no TV households. Yes they do exist - I lived in San Francisco for a long time.:) Anyway…..The notion that the TV will be departing this earth anytime soon is just plain silly. But there is a death coming. more

There are so many brands running so many contests—video, essay, photo— that are all just carbon copies of each other. It’s all vanilla, all the same, just a different brand name inserted into the rules.

So when a brand took a standard contest and added a big WOW factor it really stood out.

Papa John’s International is offering customers a cut of the sales if they come up with a new popular menu item. A cut of the sales! And, the challenge will wind down to three finalists who each get a $1,000 marketing budget to push their specialty pizzas. Now that’s an eye catcher. The contest has barely been open 48 hours and already more than 1,000 entries have come in along with lots of conversation about the challenge.

more