Promotions

It all used to be so cut and dry. Brand Managers ruled the roost and did so by using standardized formulas and formats on traditional medias that have been tried and tested for years – peace descended upon the land – all was beautiful.

- ENTER – Disruptive Technologies – :) more

For you futurists out there - well - all I can say is look out because right over the next enormous crest comes the next greatest leap ahead in technology in the form of two internet delivery vehicles - the TV and the mobile device. What’s that? The TV? Absolutely! Follow me here……… more

It’s been some time since we’ve been hearing about the impending death of the 30 second spot, and the death of TV.

You may want to keep your black suits and dresses in your closets for now. We, in America, have a culture built around a box - like it or not. What was once just a large box thankfully now comes in sizes as thin as envelopes for our viewing pleasure. Either way it’s deeply embedded in our DNA, and we all consume it at our leisure - except for the no TV households. Yes they do exist - I lived in San Francisco for a long time.:) Anyway…..The notion that the TV will be departing this earth anytime soon is just plain silly. But there is a death coming. more

Kmart has picked a new store opening June 5 to house its first public washers and dryers in an Iowa City location based on space and community demographics. The demographics of the shoppers must have been the top decision in where to open the store as not everyone would want to tote bags of laundry to Kmart.

But Kmart can also cater to the typical Laundromat goer who may not be in the mood to shop because people can access the 31 washers and 30 dryers from both inside the store and from a separate storefront.

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Research suggests that one motive for brands getting involved in social media is fear—worry about what people are saying about them in communities and social networks.

As it turns out, brands should also be worried about how people are interacting with scam artists impersonating those brands in social networks.

Swedish retailer IKEA had its trademark and identity phished last Friday by someone who built a fake Facebook page for the brand and then broadcast offers of a free $1,000 gift card. more

I felt pretty special on Wednesday. I’m a fan of the (New York) Giants Pro Shop on Facebook. Yesterday they posted an offer for its fans - $25 off a purchase of $75 or more.

Then I got an e-mail today from the Pro Shop with not only the same offer, but the same coupon code… And here I was thinking that I’m special! more