You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
Playwright A.R. Gurney inadvertently gave marketers an object lesson in the power of social media – not with one of his plays (“A Cheever Evening”; “The Dining Room”, the Pulitzer-nominated “Love Letters”, among others) but rather with a letter to the New York Times which ran earlier this week.
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Strange things keep happening at the Texas Rangers ballpark, where in July a fan fell from the upper deck trying to grab a foul ball, instead splattering five really unlucky spectators down below. (They’re all fine, by the way). This time, it was a pre-game promotion that went wrong. more
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Related Topics: Events, Word of Mouth, Just for Fun, Games & Sweepstakes, Promotions, Advertising/Media, Branding, General |
It’s a story told thousands of times, all over the world, as I’ve come to learn over my many many many years of travel. While it may hold true for traditional advertising it’s an absolute truth for those deploying experiential methodology and using traditional media and less-traditional medias to effectively engage consumers.
I’ve been fortunate to be on three sides of the fence.:) more
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Related Topics: Interactive, Direct Marketing, E-Commerce, Mobile, Social Media, Just for Fun, Opinons, Retail, Word of Mouth, Multichannel Marketing, Advertising/Media, Metrics/ROI, Creative, Branding, Events, Promotions, General |
Kant once asked a very simple question – Does technology enable or disable man? I think that we are absolutely at THE point where the personal decision is upon all of us all to make one very important decision.
Control the technology or let the technology control you? more
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Related Topics: Direct Marketing, Retail, Interactive, Social Media, Just for Fun, Opinons, Word of Mouth, Events, Technology, Advertising/Media, Creative, Branding, Promotions, General |
Consumers in the market for a greeting card will flip through card after card after card on the racks, looking for the one with just the right sentiment.
Hallmark went through pretty much the same process when it came to compiling a list of mommy bloggers to connect with at the recent BlogHer ‘10 conference in New York.
The retailer threw an early Christmas themed party at an off-site penthouse that was invitation only. For Hallmark, said Deidre Mize, national campaign manager, it was a chance to engage with bloggers and get to know them personally.
“We put out a call on Twitter,” she said. “Some of the bloggers we had worked with before, while others were identified by looking at not just their traffic levels but their content and tone—while snarky is fun, it might not work with Hallmark’s brand.”
When I contacted Charlie McDowell for an interview regarding the success of his blog, Dear Girls Above Me (DGAM), the goal was to glean tips for gathering social media fans and followers. Since its launch in December 2009, DGAM has garnered nearly 25,000 followers on Twitter and more than 11,000 on Facebook. Surely, then, McDowell would have some handy marketing advice.
As it turns out, no. Nonetheless, there are lessons to be learned from the rapid, stealthy growth of DGAM.
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