The Big Fat Marketing Blog

i just saw a :30 tv spot for a local dairy/ice cream chain that featured the chairman dressing in various holiday-specific costumes. Easter, Independence Day, Mother’s Day, etc. I think the point was to get viewers to serve more of their ice cream to celebrate these holidays. But it made me wonder how the agency got stuck having to feature the chairman in their spot, instead of a more creative solution. more

Thanks to Topps Chewing Gum, I became aware of the power of successful branding long before I made a career out of it. But instead of analyzing the “art” of advertising, I studied the science of lampooning advertising, which was way more fun, and instructional, too. more

Baked into the DNA of all promotions is the need to grab consumers and make them do something. The good promotions deliver a reward for that “do something.” But, as anyone who watches late night TV can attest, a lot of promotions exist just to empty somebody’s wallet. more

Have you seen the Reynolds Wrap email that’s flying around right now? It seems that there is a little cardboard perf on the ends of all Reynolds Wraps boxes that, when punched in, prevents the roll of foil (or plastic wrap, or whatever) from tumbling out of the box, onto the floor, streaming the entire length of the material with it.

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Tom Hansen, the Managing Director at Rivet, Chicago will be sharing his thoughts with us using a cartoon version of himself. Look for a new episode every two weeks!

After a few weeks off, Scribbles is back!

Tom Hansen, the Managing Director at Rivet, Chicago will be sharing his thoughts with us using a cartoon version of himself. Look for a new episode every two weeks!