Automakers Make Art of Anti-Promotion
When the top execs from multinational corporations go to Congress hat in hand for multi-billion dollar bailout money, their pitch is a bit less effective when they’ve stepped off private jets before landing on Capitol Hill.
That’s one of the lessons the CEOs from General Motors, Ford and Chrysler learned this week about the fine art of poor promotion. It’s not the only lesson they should be contemplating in their corporate suites, but it’s a starting point for a reality check they sorely need to make before the next round of negotiations.
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