Beth Negus Viveiros is the editor of the Chief Marketer Network of Web sites. Based in the Boston area, she's been...more
Dunkin’ Goes Chinese The Boston Globe outlines Dunkin’ Donuts plans to market its pastries and coffee in China.
Bloody Good Brand The mega popular vampire story “Twilight” is putting the small movie studio Summit Entertainment on the map. The New York Times has the story.
Yesterday afternoon, my colleague Brian Quinton dropped me an e-mail to ask if I was writing about the brouhaha surrounding the Motrin ad that refers to moms using their babies as fashion accessories.
At the time, I hadn’t heard of it. Fashion accessories? Huh? A good accessory is a sassy scarf or a jaunty hat—not something that spits up on you or poops itself. Still, I was intrigued and quickly hopped over to YouTube to find the “offensive” ad.
My reaction as an “official” mom of two? I think its pretty funny. I’m guessing the moms with their Baby Bjorns in a twist just aren’t getting enough sleep.
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Whether you love, hate or are ambivalent about their fashions, you do have to admit that the Gap does know how to maximize the potential of celebrity endorsements.
If you’re a multichannel merchant with a retail presence, chances are good you have a store in at least a few of General Growth Properties’ 200+ shopping malls scattered across 44 states.
GGP was dropped from the S&P 500 Index earlier this week, after shares tumbled down into the 42-cent range. The Chicago-based company warned earlier this week it may be forced to file for bankruptcy protection.
In many parts of the country, GGP woes could have a big impact on the retail and real estate landscape.
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Since I’m a card carrying geek, I’m predisposed to liking this video. But I appreciate it as a long time direct marketing journalist as well.
Take a look and watch Marvel Comics’ legend Stan Lee plug a collection of his columns. The copy is engaging, and Stan the Man’s delivery is pinpoint perfect. And lo and behold, there’s even a call to action at the end. Excelsior, indeed!
Have you seen Christina Aguilera’s new Target commercial promoting her greatest hits CD “Keeps Getting’ Better—A Decade of Hits,” which is being sold exclusively by the bulls eye retailer?
Remember waaayyy back in the dark ages, when reputable musicians wouldn’t dream of selling out? Now, apparently its cool to plaster a logo on your chest and be a corporate superhero. more
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