You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
So, do you “reek” your brand?
That’s the goal of Vineyard Vines, a purveyor of Martha’s Vineyard-styled clothing and goods.
The company’s founders, brothers Ian and Shep Murray, spoke at the New England Mail Order Association’s annual conference here in Boston today about their philosophy of building a “lifestyle” brand.
Now, before any robot anti-defamation groups start up with the angry cards and letters, let me make one thing clear: I love robots.
I’m a geek. Of course, I love robots and artificial lifeforms of all types. Data from “Star Trek: The Next Generation?” He’s great. The robot dog K-9 from “Doctor Who?” I’d love to have a robot dog. (Seriously. If you can get me one, call me.)
But robocalls, especially from politicians? No, thank you.
Black Friday is gone and Cyber Monday is a memory. How was it for you?
In Chief Marketer’s informal “Daily Special” poll last week, 36% of respondents said they’d be out fighting the crowds on Black Friday, compared to 7% last year. Twenty-four percent said they’d be shopping online (versus 46% in 2008), while 39% said they’d be in a tryptophan induced coma (also 46% last year).
As for me, I went out early Friday morning….well, early by my standards. more
After a quiet launch online last year, U.K.-based Hotel Chocolat is readying the debut of its first U.S. retail store later this year in Boston.
Of course, they’re not the first to have this sweet idea. Nicki Doggart, COO acknowledges that the premium chocolate market in the U.S. is crowded.
“Godiva’s prevalence in the market makes them a competitor in retail, and boutique chocolatiers are also competitors,” she says. “We’re not the only ones who make good chocolate but we have a different twist on it.”
Unlike many catalogers in today’s turbulent economy, Fairytale Brownies hasn’t shifted significantly more dollars online.
Instead, the purveyor of gourmet treats has cut back on pay-per-click and found success in natural search optimization, thanks largely to blog driven traffic.
Typically, one holiday is barely over before the products for another flood store aisles.
Think about it. Fourth of July fireworks go up and Halloween candy hits the shelves. Carve your pumpkin and malls are decked with boughs of holly.
But this year, there seemed to be no big rush to spread the Valentine’s Day merchandise love at the retail level.
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